La Cura
Winery
2014
Naming, Payoff
My friend and producer Enrico Corsi, who is the owner of the La Cura winery, asked me to find an idea for the payoff, which could indicate the characteristics of the wine “Vedetta”.
The name of this wine was used for a label to be placed in the original packaging and it would be unique in the world in order to make the consumer understand the right features of this wine.
I studied and conceived the phrase “SENSUS VERUS VINI” and the graphics