Caffè Damoka
Roasting
2003
Brand, Creative director, Naming
The owner and my friend Alessandro D’Amore needed to find a new name for his roasting company. I put together part of his surname with the word “moka” (coffee machine) for the company name and together with his name I created the payoff “Damoka coffee, D’Amore’s coffee”. I created the brand and the logo, and I followed the graphic studio as creative director.